Engineer turned salesperson, Mike Adams taught himself storytelling ‘on the job’ while selling and managing sales teams in the United Kingdom, Russia, India, China, Vietnam, Indonesia, Malaysia and Australia for international corporations Schlumberger, Siemens, Nokia and Halliburton. Since 2014, Mike has been helping companies find and develop their own stories through his storytelling consulting practice.
Seven Stories takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you’ll create more new business than you thought possible.
Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling — from first hello to signed contract.
You’ll learn stories to help you:
• establish rapport and trust
• present challenging insights
• differentiate your solution
• share your company values
• unstick negotiation stand-offs
• and create better business.
This book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you’ll become a story master, creating new stories for your clients.
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